Uninor unveils new global identity, changes brand name to Telenor

Uninor unveils new global identity, changes brand name to Telenor

Telenor India introduced a refreshed brand identity today. The company has retained its prominent position as Sabse Sasta (most affordable) operator and has extended its commitment to deliver excellence through fair and easy services.

With a brand new philosophy of delivering more value for money through a well-crafted campaign tag line “Ab life full paisa vasool”, Telenor builds on the promise to offer more for less in each transaction. The company has taken a strong customer centric approach through industry-first initiatives like compensation for call drop.

With a promise to be the best in basic services including voice and Internet for mass-market customer, Telenor India will invest significantly in transforming its network and retail presence across circles. By modernizing the entire network for advanced technology solutions, it is preparing to offer high-speed Internet services for mass-market consumers in future.

Telenor India is the fastest growing mobile operator in the six circles and has grown to take the 4th position in revenue and customer market share.

Announcing the change, Telenor India introduced distinct propositions that are at the core of company’s brand promise to give added value to customers for a differentiated experience:

• Call drop reimbursements: It has extended the offer to all calls – Local, STD and ISD
• Most affordable solutions: Continues to offer the best tariffs for basic internet and voice services
• Multilingual self help: Offers easy to use and convenient customer support through improved *121# menu
• Renewed Rocket Recharges: Better and more value providing plans that are customized basis past usage for every customer

Telenor also released a 360 degree advertisement campaign with a clear position to create value through a popular expression – “Ab life full paisa vasool”. With this Telenor India is geared to take a strong position in the industry with a fresh brand promise.

Elaborating on the new brand strategy of the company, Upanga Dutta, CMO, Telenor India said, “The new brand campaign depicts the spirit of Telenor brand that believes in delivering more for less for our customers. We aim to deliver innovative products to delight our customers, be it through most affordable prices, simple services or easy to understand product offers. We believe that this new brand position will appeal to the existing customer segments and will also attract a wider segment of audience.”

Last year Norway-based Telenor Group had increased its stake in the Indian entity to 100% and earlier this month had changed the name of the company from Telewings Communications Services to Telenor (India) Communications.